The 55th edition of Salone del Mobile in Milan is opening. Design population you are warned!
From April 12th to 17th Milan can once again become the capital of design. Six days – also more in some cases, due to the virtuous coincidence with the XXI Triennale –where Milan gathers the best (and the worst) of design.
A swollen world embracing very different fields yet united by the magic halo of design.
This is not the proper space for wondering what design is or what its definition could be. Just let theorists, historians and critics resolve this.
Milan design week shows, moreover, how unwarranted and superfluous is trying to set this sector into a theoretical definition. In that respect the city also aims to be a realistic cross-section of what happens in the contemporary times, and maybe in the future of design.
Furniture – the very first Salone heart – but also kitchen (this year Eurocucina), electrical appliances (in the area “Technology for the kitchen” in fairs pavilions), technology, fashion, food, graphics, set-ups and also transportations, machines, not just as final products but also as prototypes and sketches.
Described as visions with exhibitions, installations, meetings. A real constellation of creativity that can muddle you (a promise), but after a while turns into personal archives, inspirations, knowledge, discovers… I would like to point out some events that – in our opinion – are absolutely necessary to participate in.
A short selection, partial and for sure not complete.
A Matter of Perception: Tradition and Technology, a collective exhibition in Palazzo Litta (a great example of Italian Barocco movement) gathering some of the Italian design masters, international talents and many young designers
Dutch design suspended between tradition and contemporary times at the exhibition named Masterly – The Dutch in Milan, edited by Nicole Uniquiole and settled in the lately restored Francesco Turati Palace.
The debunking divertissement by Seletti celebrating design this year with a pop parade (Design Parade) – made of waggons , music and dance on Wednesday April the 13th – crossing the 5VIE district up to Piazza Affari.
A small exhibition that is worth a lot: Visual Making, the tale of the integration research among digital fabrication, graphics and art craft press, organized by the milanese fab lab Opendot at BASE Milano – in Tortona area.
Staying in Tortona area I remind you the event of one of the most disrespectful and day-dreamer contemporary designers, Maarten Baas with NEW!NOW!HERE!
The unfailing appointment with Lexus set-up, this year edited by the duet Formafantasma named An Encounter with Anticipation and Lexus Design Award giving a prize to young talents, in Torneria Carrozzeria (Tortona area).
Piùarch (a kinetic vegetable garden) in Brera Design District, as a tribute to the Venezuelan artist Carlos Cruz Diez. Moroso shop with the exhibition Spring to Mind, a tribute to Ron Arad. The Anglo-Israelian artist boasts a strong bond with the Friuli company: they celebrate 25 years of fruitful cooperation.
Also this year Fabbrica del Vapore celebrates the makers with an exhibition by Stefano Micelli, part of the XXI Triennale. I recommend the installation dedicated to the Sardinian baskets, edited by Annalisa Cocco, designer and IED Cagliari coordinator.
The essential walk in Ventura Lambrate area among the many international design schools and the interesting selection of young rising designers.
I stop here as I do not want to bore you any further, but I suggest you to write up your own personal guide to Salone and Fuorisalone. Enjoy your visit and spend a nice design week!
BIOGRAPHY – Diletta Toniolo
Diletta Toniolo has always cultivated her passion for design, a subject which she teaches today in history courses and in research labs on contemporary trends. She promotes design through journalism – collaborations with, amongst others, bOx International Trade, Domus, Bravacasa, Arketipo, Ottagono, il Mattino, Sky Alice, 24 Ore Television and Radio 24. She also acts as curator of exhibitions and events.
Other various publications she has contributed to include: the book Capolavori del design italiano, Edizioni White Star, edited by design.doc and the free press Tortona Around Design Journal edited during the Milan design week.
She’s been teaching for more than ten years at IED, holding courses in Phenomenology of Contemporary Arts, Design History, Salone Experience, Interior and Product Design, and various workshops. She’s also a IED Ambassador bringing experience and professionalism all over the world.
Among her publications: the book Capolavori del design italiano, La storia del design italiano attraverso l’opera dei suoi progettisti, White Star Editions edited by design.doc, and a collaboration as editor for free press Journal Tortona Around Design during Milan Design Week.