Pitti Immagine Uomo is just around the corner!

January is the month of men’s fashion (Florence and Milan) offering its insiders and observers a sneak peek on the future codes and the colors featuring next winter. Protagonist and deus ex machina, Pitti, an Italian leader firm that – since the beginning of the 50s – has been working to promote creativity in the fashion system and found its perfect set at Fortezza Da Basso.

A strong analogy with IED, close to its 50th anniversary, once more choosing Florence and its school – set at the back of Santa Maria del Fiore – for two appointments in collaboration with prestigious brands that got through national boundaries.

Our students had their chance to reinvent – and exhibit – down jackets by Save The Duck (Italian company founded in 1914 currently led by the third generation) through an innovative and unconventional point of view where manual ability plays a key role.

Much more! A three-days lab – open to creative talents – to measure up with fashion, its objects and its system in partnership with The Bridge – historic Italian brand founded in 1969 that has always been able to match Florentine tradition of leather manufacturing process and the typical British taste, using exclusively local leather.

In the end we recommend, with enormous pleasure, the Korean designer Juun J, guest star of this event, at his first time at Pitti – taking place at Leopolda station – leading his brilliant idea of 3D Fashion perfectly balancing East, experimentation and tailoring – that he called Street Tailoring. A soaring career that had its debut in 2007 in Paris during men’s fashion week and that is more and more conquering the international market.


BIOGRAPHY – Giovanni Ottonello


He graduates in Architecture in Genoa and after different experiences in the field of museum and stage exhibitions, he gets involved in the world of art and fashion. He has taken part to the staging, organization and event inauguration of Museo Diocesano of Genoa. He has had some collaborations with Galleria di Palazzo Spinola and Palazzo Ducale in Genoa, with set designer and director Pierluigi Pizzi and with Piccolo Teatro di Milano and made innovative projects (Salvatore Ferragamo, Bottega Veneta, Hugo Boss, Mandarina Duck, Combiperl, Carrefour, Lancia, Ethos…).
He has collaborated as a teacher and held seminars, workshops and conferences about graphics, fashion, design, cinema, photography, contemporary art for different Italian and international design and fashion companies and institutes. He has been Director of IED Fashion school in Venice and lover of Set design in Politecnico Milano. In 2013 he has been sent to IXEL Moda and Cartagena (Colombia) event and along with Valerie Steele (Museum Director of F.I.T. in New York City) and Julian Roberts (fashion designer) for a conference about retail history.
Today he is Art Director at IED Istituto Europeo di Design.

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